E-commerce
What an appliance brand’s website needs after the sale
Selling the fridge is half the job. The other half is what the customer can do on your site once it is in their kitchen.
Fanisi Technologies, 15 October 2026, 4 min read
When we built the online stores for MR UK and Skywood, the brief started where most store briefs start: a catalogue, a cart and a checkout. It ended somewhere more useful. An appliance is bought once and used for years, and most of a customer’s questions come after they have paid.
The questions customers actually ask
Where do I get it repaired? Is it still under warranty? Where is the manual I threw away with the box? Which shop near me stocks the spare part? If the website can’t answer these, the answer goes to a phone line, a shop counter or nowhere at all.
What we put on the site
- A service centre locator, so a customer finds the nearest repair point without calling anyone.
- A retailer finder, for people who want to see the product before they buy it.
- Warranty registration, so the brand knows who owns what and the customer has proof.
- Manual downloads, organised by product.
- WhatsApp support, because that is where customers already are.
Why it matters to the brand
Every one of these features turns a support cost into a record. A registered warranty is a customer the brand can reach again. A manual download is a support call that never happened. A retailer search tells the brand where demand is.
If you sell products that last, your website should keep working for the customer as long as the product does.