Insights.
What we learn building and running software for East Africa, written down.
E-commerce
What an appliance brand’s website needs after the sale
Selling the fridge is half the job. The other half is what the customer can do on your site once it is in their kitchen.
15 October 2026, 4 min readProductWhy the products we build speak Swahili
Translation isn’t a feature you add at the end. It decides who can use the product at all.
15 October 2026, 3 min readEngineeringBuilding for the phone in the customer’s hand
Our users are on mobile data and mid-range phones. That shapes every decision we make.
15 October 2026, 4 min read